Planning and carrying out campaigns

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Good campaigns require forward thinking, tactical planning and efficient execution as well as constant monitoring throughout and a sturdy analysis at the end. This section examines the steps you need to take and the questions you need to ask to run a successful campaign. You may also like to listen to our campaign podcast by John Stewart, Brian Lamb and others talking about what makes an effective campaign.

Planning a successful campaign

How do you make your campaign more effective? How can you plan your campaigning activity?

Key questions for campaign planning

What are the key questions you need to ask yourself as you plan your campaign?

Getting your campaign started

How to define the goals and actions of a successful campaign.

Involving beneficiaries in campaigning

How to actively involve your service users and beneficiaries in your campaigns.

Monitoring and evaluating your campaign

How do you know whether your campaign has had an impact? How can you monitor and evaluate your campaign to know whether it is making a difference?