Influencing Procurement Processes and Commissioners – Marketing services in a Competitive Environment

Need to raise your profile with Commissioners and/or Procurement Teams in public sector organisations? Need to raise awareness of your organisation amongst potential service users to increase take-up of your services?

In competitive tender/grant situations, it is important to know what is and is not appropriate marketing activity; be able to reach new and different groups of people to demonstrate what organisations can offer and show that this can be delivered in innovative, personalised, and cost-effective ways.

This course explores appropriate marketing and influencing activity in such situations; it examines the changes in the groups of people organisations need to influence, and considers the most effective techniques to raise awareness and understanding of your organisation’s products and services, amongst those who are in a position to buy, whilst avoiding accusations of ‘undue influence’.

By the end of the course participants will:

• understand recent changes in Commissioning and Procurement structures and processes
• learn to identify new groups of people to market your organisation and/or services to
• explore a range of marketing techniques to enable you ‘get your message across’
• understand the cut off point between marketing & influencing, and anti-competitive activities

More events

• commissioning
• procurement

• tendering
• marketing