Individual and small-scale giving
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CloseRaising funds from individual giving, including direct marketing, community fundraising and employee donations.
This section provides ideas and information based on raising funds from individual donations.
Let's start with an introduction to individual giving. If you're new to fundraising find out who gives, how they give and what they give.
Ways of giving
- Employee donations - about payroll giving and how you can use it to raise money for your organisation.
- Direct marketing to your supporters - how to use direct marketing to communicate with existing and new fundraising supporters.
- Local/community fundraising - how to raise money in your community.
- Collections - the rules and regulations of raising money from shaking a tin or the high street.
- Legacy fundraising - getting started with legacy fundraising and ways to expand your existing legacy base.
- Digital fundraising - how to make sure your website and emails appeal to donors.
Buy fundraising QuickGuides
Wiremill Publishing have produced a series of simple guides covering many of the major areas of fundraising practise. You can buy and download the QuickGuides from the KnowHow store.Have your say
Share your questions or tips on the fundraising forum.
