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Close"It’s about taking information, identifying individuals and then finding a way of engaging with them through research"
Name: Kerry Rock
Job: Director of Research, Action Planning
Interview date: 14th October 2009
Runtime: 02:39
About the interview: Kerrry Rock talks about identifying high net worth individuals that may be hidden in your organisation's database.
Kerry Rock on identifying the hidden rich podcast (MP3, 4.9mb)
Read a transcript of the interview:
Kerry Rock on identifying the hidden rich podcast transcript (Word, 25.5kb)
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