Strategy maps

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The purpose of a strategy map

Take a look at Leeds University Strategy Map then look at the Leeds University Strategy that this represents. 

Both are important documents. There is great value though in having, on one page, a visual representation of the strategy (the map). It shows how all elements of the strategy fit together; how all of the themes, initiatives and priorities sit in relation to each other and how they combine. 

Each theme will have its own strategic objectives, measures and stretch targets that can be clearly communicated to staff. Units and teams may well have their own strategy map, linked into the overall one. Making sure everyone is aligned. Translating strategy into the day to day.

How can we create our own strategy map?

Most of the tools and discussions in this strategy section have been about formulating strategy and pulling it together into a plan. A strategy map is another way of presenting your strategy. There are some important features:

• a focus on the overall purpose - the vision, mission and values - usually found at the top of a strategy map to govern or headline everything that follows
• a focus on stakeholders or customers; in the Leeds University map research sponsors and students are given equal weighting, and their needs/expectations are prominently displayed at the top
• strategic themes group together related objectives - these are shown as vertical slices as they usually cut across the organisation; you would expect different teams in different parts of the organisation to be able to contribute to achieving each theme (each in their own way)
• each theme would have its own set of objectives measures and targets, as well as initiatives or projects that cut across the organisation.

The Cedar Foundation

Take a look at this Cass CCE newsletter article written by Stephen Mathews of the Cedar Foundation. They have a sophisticated approach to strategy development and implementation that incorporates balanced scorecards, and one deeply rooted in quality practice.

(Help with reading PDFs - Adobe conversion tool is a free way to convert PDFs to web pages so you can read them online.)

Further reading

Robert S Kaplan and David P Norton have written extensively on strategy maps. 

• 'Mastering the Management System' - an article by Kaplan and Norton in the Harvard Business Review. First (you will need to pay a small charge for the download, but it gives you a good overview of the contents of both books); then you'll know if you want more!
• Strategy Maps, Kaplan and Norton (2004), HBS Press
• The Execution Premium, Kaplan and Norton (2008), HBS Press

Have you learnt about best practice in strategy through your own experiences? Could you pass on your knowledge to help others facing similar challenges?

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