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KnowHow for sale Charity PR: how to write and get support for your public relations strategy

Charity PR: how to write and get support for your public relations strategy

£8.99 inc VAT

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Is your PR work going in the right direction? What more could you do to better manage your charity’s reputation? Learn how to put together a PR strategy and get senior management buy-in by making the case for strategic public relations.
Format: Four online training videos, downloadable resources and discussion forum moderated by the trainer, PR expert Gill Dandy.

Watch two minutes of all the videos for free.

Find out more about your trainer, Gill Dandy.

Course structure

  • why have a PR strategy
  • what a PR strategy should include
  • PR in the management context
  • recommendations to ‘get heard’ at senior management level

Learning outcomes

This course will help you to:

  • think strategically and have a defined PR strategy
  • write a PR strategy and understand its key elements
  • integrate PR into your organisation’s management structure
  • ensure your strategy gets buy-in from senior management and trustees.

Video one: why have a PR strategy. Watch two minutes for FREE!

Video two: the elements of a PR strategy. Watch two minutes for FREE!

Video three: PR in the management context. Watch two minutes for FREE!

Video four: how to get buy-in from senior management. Watch two minutes for FREE!

Further resources

  • The Get Heard report - an analysis of the opinions and impact of PR and communications professionals in the non profit sector by CIPR Fifth Estate and Amazon PR (opens a PDF)

About the trainer

Gill Dandy is a communications professional with 25 years consultancy and in-house experience in the public relations industry. She was a Board Director with Shandwick Communications working with consumer, corporate, business-to-business and charity clients before moving into the not-for-profit sector. Gill is a Fellow of the Chartered Institute of Public Relations (CIPR) and chairs Fifth Estate, the network for PR in the voluntary sector. She is also a CIPR Approved Trainer.

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Click on the 'Add to basket' button at the top of the page to buy this course or get all our training from £9.99/month with our StudyPass subscription.

Need more help?

Please discuss further training opportunities with Gill via e-mail: gill.dandy@btinternet.com.

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