Make the most of your web content
£8.99 inc VAT
or get ALL our training from £9.99/month
Watch two minutes of all four videos for FREE!
Find out about your trainer, Madeleine Sugden.
Course structure
- audience (who they are, how to talk to them, how to listen)
- presentation (skim reading, writing for the web, accessibility)
- medium (multimedia content, story-telling, usability)
- influence (encouraging engagement, calls to action)
Learning outcomes
By the end of the session you’ll be able to:
- evaluate your website and your audience
- write for your audience
- check the usability and accessibility of your site
- understand how to use multimedia to bring your stories to life
- start turning your visitors into supporters.
Video one: audience. Watch two minutes for FREE!
- Read a transcript of the teaser for video one (Word, 35kb).
- Video is 2mins 8s (the full video is 8mins 47s).
- To watch the full video and all other videos in this course click on the 'add to basket' button at the top of the page.
Video two: presentation. Watch two minutes for FREE!
- Read a transcript of the teaser for video two (Word, 35kb).
- Video is 2mins 29s (the full video is 6mins.37s).
- To watch the full video and all other videos in this course click on the 'add to basket' button at the top of the page.
Video three: medium. Watch two minutes for FREE!
- Read a transcript of the teaser for video three (Word, 35.5kb).
- Video is 2mins 18s (the full video is 4mins 49s).
- To watch the full video and all other videos in this course click on the 'add to basket' button at the top of the page.
Video four: influence. Watch two minutes for FREE!
- Read a transcript of the teaser for video four (Word, 35.5kb).
- Video is 2mins 14s (the full video is 8mins 19s).
- To watch the full video and all other videos in this course click on the 'add to basket' button at the top of the page.
Further resources
When you buy this course you will also be able to download handouts which include a summary of each video, assessments and tasks, as well as useful links.
Discussion forum
If you have any questions about the information in these training videos go to our discussion forum and ask your trainer.
About Madeleine Sugden
With over 10 years' web experience, including five years as web editor at RNIB, Madeleine's passion is creating websites which are usable, accessible and useful. She has delivered writing for the web training throughout her career and passes on best practice in charity communications, specifically digital fundraising, campaigning and social media. She is currently Content Manager for KnowHow NonProfit.
Free charity checkups with this StudyZone trainer
Madeleine Sugden is one of the trainers participating in our charity checkup scheme for subscribers to StudyPass. She offers a free 30-minute phone consultation to any organisation or individual who has purchased a StudyPass subscription. It’s a great opportunity to get free expert advice on the challenges your organisation is facing. If you’re a subscriber drop us an e-mail at studyzone@knowhownonprofit.org and register your interest in a check-up with this trainer. If you haven’t yet subscribed, why not have a look at the great benefits of StudyPass?
Buy now
Click on the 'add to basket' button at the top of the page to buy this training on making the most of your web content or get all our training from £9.99/month with our StudyPass subscription.
Need more help?
If you would like to develop your web content skills beyond this basic course, please discuss further training opportunities with Madeleine at madlinsudn AT gmail.com.
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